![]() ![]() Mid-pandemic, the business model has become even more attractive. Pre-pandemic, the option gained traction among vendors looking to boost delivery revenue and jettison customer-facing infrastructure. "Ghost kitchens" and "dark stores" have captured the imaginations of businesses from Wendy's to Sweetgreen to Chik-fil-A. The new kitchens are the latest move from retailers looking to reach customers in lockdown and add to their offerings to meet changing ordering habits. The grocery store said it's launched the concept at its Fishers, Indiana location and will launch a second at its Dublin, Ohio store later this year. Kroger and ClusterTruck, a meal-delivery startup collaborating on the initiative, said that its ghost kitchens will have a menu of more than 80 meals and a preparation-to-delivery turnaround of seven minutes, and an order-to-delivery time of 30 minutes, on average. "Ghost kitchens," also known as "dark kitchens," are dedicated to fulfilling online delivery orders and do not offer a traditional dine-in option. Grocery giant Kroger is converting 1,000 square feet in two of its stores to "ghost kitchens," the company announced on Thursday. ![]()
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